Nestle Maggie Noodles : Ethical and Unethical practices

NESTLE MAGGIE NOODLES 

ETHICAL & UNETHICAL PRACTICES

JOURNEY OF  MAGGIE IN INDIA : HISTORY OF MAGGIE BRAND 1982 - 2019

Maggie, one of the most iconic and popular brands of noodles, which is favored by the millions all across the world, has been spreading happiness for more than three decades. Known as the 2-minute instant noodles, it has gone on to make the lives easier for the people, when it comes to quenching your craving for the food immediately.

“Mummy Bhook Lagi – Bas 2-Minute”, this line from the Maggie advertisement

The journey of Maggie in India From 1982 to Till date

Magi, the name synonyms with the noodles in India has experienced a bumpy ride. From capturing the 90% market share (prior to the ban) of the noodles to getting banned, the brand has seen it all. Let us have a detailed look at the journey of Magi in India:

• Year 1982: Nestle launched the first noodle product in India with the brand name, ‘Magi’ with the slogan – two minutes, which became an instant.
• Year 1997: Because of stiff competition from the contemporary brands, the demand for the Magi took a downturn. The company changed the taste of the Magi and came up with the flavoring agent called the ‘Tastemaker’. However, it could not increase the demand for the product and turned out to be a total failure. Furthermore, it was hard to change the conventional eating habit of the people in India.
• Year 1999: Magi uses the old formula to prepare the noodles with the main objective to increase the sales. It came up with the punch line, “Fast to Cook, Good to Eat”.
• Year 2001: Magi Noodles grabbed a large instant noodles market share in India.
• Year 2009: Magi completed 25 years of Magi noodles and at the same time also rolled out a new product called the Magi Pazzta.
• Year 2012: Bollywood superstar, Mr. Amitabh Bachchan was made the brand ambassador of Magi. 
  

Now over topic is started 

• Year 2015: This is a period when the troubles started for the Magi brand. The Food Safety and Standards Authority of India (FSSAI) imposed a nationwide ban on Magi due to the) presence of a high amount of lead and Mono-sodium Glutamate (MSG in the noodles. Before the ban, the company enjoyed around 80%-90% market share but after the ban, its share plunged to zero.
• NEW DELHI: Nestle India will appeal against an order issued in a 2015 case imposing a Rs 20-lakh fine on the company for the presence of mono-sodium glutamate in its instant noodle product Magi.
  
  “We are in the process of filing an appeal,” a company spokesperson said. SK Mishra, the additional district magistrate of Morena, Madhya Pradesh, imposed the fine on Nestlé after a state laboratory found MSG in a sample of Maggi collected in 2015. The court found the packaging of Maggi wrongly  
  
  
• Year 2016: The countrywide ban on Maggi was lifted was by the Bombay High Court on 13 August 2015 and in the next year i.e. 2016, Maggi was relaunched in the Indian market by the Nestle India after getting the clearance certificate from the National Accreditation Board for Testing and Calibration Laboratories (NABL).
• Year 2019: Maggi noodles find itself in the hot soup again after the company admitted to the Supreme Court of India that its noodles contain the lead content. At present, the company has decided to release the advertisement campaigns mentioning the ‘Trustworthy Facts’ about its noodles and win the trust of the people in India.

Conclusion

A Maggi noodle is no doubt the number one choice of the customers in India. It is not wrong to say that the brand has completely redefined the instant food industry in India. The controversy surrounding the Maggi noodles in terms of presence of lead and MSG in its products has dented the image of the brand. It is the duty and responsibility of every brand to adhere to the quality standards and does not play with the health of the citizens. It is the ethics ,Consideration of the quality standards when it comes to producing the food products will only enhance the image of the company and help it climb the tower of success.

PATANJALI

INDIA'S  FASTEST GROWING FMCG COMPANY

Twelve years ago, Baba Ramdev-led PATANJALI Ayurved Limited started its journey as a small-sized pharmacy, which sold ayurvedic medicines.

Cut to 2018, and it has become the fastest-growing company in India's 3L crore-worth FMCG sector.

Unethical issues faced by patanjali from other companies

Baba ramdev Patanjali has reportedly moved to the Delhi High Court against 13 exporters, accusing them of repackaging its products for exports illegally.

Quoting a person familiar with the case reported that 13 exporters were allegedly buying items that the company sells only in India and repackaging them for export to Middle East, Canada and Australia.

The exporters repack the items as though they have clearance from the FDA in respective foreign markets, which is not only illegal but also unethical 

CONCLUSION

According to a person familiar with the case, Patanjali has argued that its products, with rupee price stickers on the packaging, can only be sold in India. However, the exporters have been repackaging them such to give the impression that those products have clearance from the FDA  in the respective foreign markets.

“Their modus operandi is they would repack products as if they have FDA approvals from that country,” said the person familiar with Patanjali’s arguments. “It’s not only illegal also unetical